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Elevating Place Marketing in Healthcare
It’s not enough to have just a hospital or network. More and more patients are looking for their providers to have a “lifestyle” or panache
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- Aug 19
- 3 min
What Barbenheimer Teaches Us About the Healthcare Segment
There is a lesson to be learned for marketers and C-Suite leaders about how 'Barbenheimer' can apply to their healthcare enterprises.
19 views
- Aug 18
- 3 min
Four Healthcare Marketing Trends that Will Accelerate in 2024
The accelerated pace of new healthcare marketing strategies will make 2024 one of the most interesting in branding history.
100 views
- Aug 16
- 4 min
JOMO & Healthcare Technology Hype Curves
How JOMO can combat the hype curve of new technology. When the "peak of inflated expectations" becomes the "trough of disillusionment."
8 views
- Aug 10
- 2 min
Is Clinical Burnout the Global Warming of Healthcare?
How do we convince burnout deniers that the problem is real and reaching epidemic levels among clinicians?
12 views
- Aug 4
- 1 min
UMass Memorial Health builds leading Hospital at Home program
Facing ongoing capacity challenges, UMass Memorial Health launched a Hospital at Home program. In its first year, the team scaled their...
8 views
- Aug 3
- 3 min
Starting The Conversation: Plan Right For Acute Care At-Home Programs
Another congestive heart failure (CHF) flare-up with the same treatment regimen — but this time, it looks different. There is no hospital go
13 views
- Aug 2
- 3 min
Who You’ll Meet at PX: A Q&A with John Boerstler
Ahead of the 7th annual Patient Experience Symposium (Sept 18-20, Boston), Laura Cooley sits down with keynote speaker, John Boerstler.
31 views
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