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Future-Forward: 4 Healthcare Marketing Trends for 2024 and Beyond

Learn the disruptive strategies our speakers at the Healthcare Marketing 360 Summit have adopted to reach and engage modern consumers.


A picture of smiling attendees during a breakout session at a conference

Between consumer data, AI, and cross-functional challenges, it's clear that marketing teams will have their hands full in 2024! Ahead of the Healthcare Marketing 360 Summit, March 18-19th in Nashville, we polled our speakers on the four best practices to incorporate in the coming year:


1. Activate Consumer Insights: Health Systems must exceed patient expectations to stay competitive in today's market. Leverage a consumer-focused strategy to build brand loyalty and personalize your audience's healthcare experiences. 

 

2. Be a Data-Driven Enterprise: From staff input to patient engagement, the latest innovations in data strategies and tracking technology keep compliance and digital privacy top of mind. 

 

3. Use Marketing to Retain Staff: Marketing can be the secret weapon when it comes to talent attraction, effective recruitment, and staffing strategies that promote your organizational values and reduce turnover. 

 

4. AI is Friend, not Foe: One of the hottest topics in healthcare today, but also one of the most misunderstood. An effective AI strategy will consider various tools of engagement, user interpretations, and the ethical ramifications. 


A skyline of Nashville, TN.
The Healthcare Marketing 360 Summit is happening in the vibrant city of Nashville, TN.

Our speakers address all these topics and MORE during the Healthcare Marketing 360 Summit. Be sure to check out our summit agenda and take advantage of early bird rates while you can!


Learn more about our upcoming conferences and events at www.icdevents.com.


Featured Sessions:


Headshot of Danny Fell

From CRM to Martech: What Healthcare Marketers Need to Know About the Changing Technology Landscape


Optimize AI and Machine Learning and create collaborative partnerships between Marketing & IT.



Marketing Consultant and Brand Strategist



Headshot of Diedra Kramer

Unlock the Secrets of Your Customers' Minds: Develop a Consumer Insights Strategy


Identify different methods to better understand and activate consumer behaviors, preferences, and pain points.


VP, Consumer Strategy, Sutter Health




Headshot of Amy Comeau

Hidden ROI: How Marketing Can Help Achieve Your Population Health and Shared Savings Goals


How Emory Healthcare combined classic retention strategies with new marketing automations to double its performance.


VP, Marketing, Emory Healthcare





Graphic for Healthcare Marketing 360 that reads: Register & Save! and includes information about dates, location, and group rates. More info and www.icdevents.com





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